New Colors for Bullet Boxes

Posted May 25, 2012

Box colors based on application

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When Berger first started selling bullets, we sold Target bullets in yellow boxes. Over the years, our line has expanded to include Varmint, Hunting, and Tactical bullets. These application-based lines are designed to help shooters more easily find the right bullets for their purposes. In an effort to make this process even more straightforward, we have added two additional box colors to our line. Each bullet line now has its own dedicated box color. The only change is the box color; the bullets are still exactly the same.

The Target and Hunting lines will remain unchanged, with yellow and blaze orange boxes, respectively. Varmint bullets are now sold in burnt orange colored boxes, and Tactical bullets are available in khaki colored boxes.

“Each box color is meant to represent the specific line,” says Executive Vice President Eric Stecker. “Target is our traditional yellow as it has been our signature color for decades. Hunting is blaze orange which is commonly used by game hunters. Varmint is burnt orange which is the color of the red fox. The red fox is one of the most cunning and prized varmint trophies. Tactical is khaki or tan as a tribute to our troops who are most active in protecting our freedom in a desert environment.”

For more information, contact us at 714-441-7200.

Michelle Gallagher

OUR BULLET LINES