Bullets to be Discontinued

Posted September 23, 2010

One of our greatest challenges is growing our capacity to handle the fact that we are blessed with constantly increasing demand. One of the ways that we are dealing with this situation is to discontinue bullets that are not popular. This frees up precious capacity and reduces the number of set ups we must process. The following bullets will be discontinued due to low sales:

22 cal 50 gr Target (Alternative = 22 cal 52 gr)
22 cal 62 gr Varmint (Alternative = 22 cal 60 gr or 22 cal 64 gr)
6mm 62 gr Target (Alternative = 6mm 62 gr Euwin)
6mm 66 gr HIBCFB Varmint (Closest option is 6mm 69 gr HIBCFB requires 1 in12” twist)
6.5mm 85 gr Target (Closest option is 6.5mm 100 gr BT which requires 1 in 10” twist)

Another factor in this situation is that we are constantly updating our line with bullets made on improved designs. When a new bullet is found to be a superior option, the older bullet not only becomes less popular, but it is not in keeping with our policy of making the best bullets available. It is not our goal to have the most bullet options available, but rather the best bullet options available for given applications. The following bullets will be discontinued due to low sales as a result of an improved alternative bullet:

6mm 70 gr Target (Alternative = 6mm 65 gr WEB or 6mm 68 gr)
6.5mm 140 gr BT Target (Alternative = 6.5mm 140 gr BTLR or 6.5mm 140 gr VLD)
7mm 182 gr XBT Target (Alternative = 7mm 180 gr Hybrid or 7mm 180 gr VLD)
30 cal 155 gr BT Target (Alternative = 30 cal 155.5 gr FULLBORE or 30 cal 155 gr VLD)

Additionally, for the last 15 years or so we’ve watched moly coating become popular, fall out of favor and then become popular again. During this time, we’ve understood the benefits of moly coating and have promoted its use (which includes our using moly coated bullet in our own rifles).

The reality is that what it takes to coat bullets with moly is very inexpensive — unless you have a business which has overhead, payroll and all the other related costs. Many people are set up to moly coat bullets themselves due to the very low cost. Sales of moly coated bullets are at an all time low due to these facts. The following bullets will no longer be available with Moly coating (they will be still available as non-coated bullets):

20 cal 35 gr Varmint Moly
20 cal 40 gr Varmint Moly
22 cal 52 gr Target Moly
22 cal 80 gr VLD Target Moly
6mm 68 gr Target Moly
6mm 105 gr BT Target Moly
6mm 105 gr VLD Target Moly
6.5mm 140 gr VLD Target Moly
30 cal 168 gr VLD Target Moly

Our first step is to let everyone know that this will happen. The next step is to address any concerns or questions that result from this announcement. The final step is to announce a deadline by which you can place a final order for these bullets before they are no longer available. Please send any questions to Michelle Gallagher at michelle.gallagher@bergerbullets.com

Regards,
Eric Stecker
Executive Vice President

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